Whole-property STR design & planning
High-performing short-term rentals aren’t built room by room. They’re designed as complete products.
How we work
All STR projects begin with Whole-Property STR Design & Planning. That doesn’t mean every room is renovated. It means every space is evaluated so decisions are intentional, budgets are protected, and guest experience is cohesive.
Execution may be phased.
Planning is comprehensive.
We don’t offer room-by-room or partial STR design services, so if you’re looking for a few recommendations to implement yourself, we may not be the right fit—and that’s okay.
REVENUE
Well-designed vacation rentals can command 20–50% higher nightly rates. By aligning your space and elevating the experience, we make sure you’re not leaving money on the table.
REVIEWS
We design with the guest journey in mind—every touchpoint crafted to delight. Happy guests leave better reviews, which means better rankings, more bookings, and higher social proof.
CONVERSION
Your space has seconds to stand out in crowded marketplaces like Airbnb, Vrbo, or Google. Our design strategy and brand-aligned visuals help you rise above the noise and get clicked—and booked.
OPERATIONS
Our design strategy streamlines cleaning, turnover, and guest flow before they walk through the door. Fewer maintenance calls. Better functionality. More time and energy back to grow your business.
ATTENTION
From Instagram-worthy vignettes to editorial-level photography, we give your space the edge it needs to capture attention—and convert followers into paying guests.
Design is a strategic investment, not a business expense.
For every dollar invested in a guest-centered, data-informed design strategy, you gain measurable returns across occupancy, rate, brand equity, and operational ease. Design is not a cost—it’s a revenue-driving asset.
Our process is built around decision authority and execution efficiency. Client input is concentrated at the front of the project, where it has the most impact. Once the design direction is established, decisions move forward without incremental approvals so projects stay on schedule and on budget.
10 – 40%
ADR INCREASE
for professionally designed rentals
15 – 30% OCCUPANCY INCREASE
driven by aesthetics & reviews
.5 – 1 STAR
RATING
LIFT
on all major rental platforms
At BLACKMORE spaces, we don’t just design for aesthetics—we design for outcomes. In the world of hospitality, every design decision impacts your bottom line. From nightly rates and booking conversion to guest reviews and repeat visits, a well-designed space doesn’t just look good—it works hard for your business.
Design that pays you back
“Some of it is fine”, is not a scope decision.
Whole-property planning doesn’t mean everything gets replaced. It means everything gets evaluated. The question isn’t whether the dishes are fine—it’s whether the kitchen supports the guest experience we’re selling. We’re experts in understanding:
- Guests experience a property as a story, not a checklist
- Partial updates often undercut six-figure amenity investments
- Fixing disconnected decisions later costs more than planning correctly once
- Cohesion drives bookings, reviews, and repeat behavior
Think of it like a hotel refresh. They don’t renovate every room at once, but they do plan the entire property so changes don’t fight each other. That’s what whole-property planning means. Execution can be selective. Planning can’t be.
If we don’t look at the whole property, we can’t responsibly tell you where to spend to actually move bookings.
